When founders and operators ask about working with Revuity Systems, one of the first questions is usually about the equity model. How does it work? Who qualifies? What does Revuity get, and what do you get?
This post answers those questions directly.
## The two engines
Revuity Systems operates as two distinct engines within a single entity.
Engine 01 is client engagements. This includes AI advisory, solution architecture for private equity, digital transformation, and fixed-scope studio builds. These are paid engagements. Some include equity components in addition to cash.
Engine 02 is owned products. Revuity builds and owns a portfolio of software products across multiple verticals. These are built with the same engineering cadence as client work, generating real production experience that informs how we build for clients.
The equity model lives primarily in Engine 01, in the studio and Collab service lines.
## How equity is structured in studio engagements
A studio engagement with Revuity is not a "build my startup" arrangement. It is a defined scope of work, typically an MVP or a first major product milestone, executed in exchange for a negotiated equity stake or equity-plus-cash structure.
Before any engagement starts, the following are defined in writing.
The scope of the build: what gets built, to what specification, and by when. The equity terms: what percentage, how it vests, and any conditions attached to the arrangement. IP ownership: the founder owns the code, the brand, and all intellectual property from day one. What happens at the end of the engagement: whether Revuity continues as a technical partner on a retainer, exits cleanly, or transitions to a different arrangement is defined before the build begins, not figured out afterward.
## What Revuity gets
Equity or a combination of equity and reduced-rate cash, as negotiated before the engagement. In some arrangements, a revenue share on the product instead of an equity stake.
No board seat or operational control unless explicitly negotiated and agreed by both parties. Revuity's role in an equity engagement is technical execution and GTM support, not governance.
## What you get
Engineering, design, and GTM strategy from a team that has shipped production products. Not a junior dev team executing on your spec, a product-thinking partner that catches design problems before they become engineering problems.
A fixed scope that keeps the project contained. Most equity engagements that fail do so because the scope was never defined. Revuity will not start a build without a defined scope.
A team with real skin in the game. When we hold equity in your company or a revenue share on your product, our incentives are aligned with yours in a way that a traditional vendor relationship never achieves.
## Who qualifies
Revuity takes equity engagements selectively.
Domain expertise: you need to know your market better than we do. We are building the product, you need to own the understanding of why customers will pay for it.
Distribution or audience: a product with no path to customers is not a viable equity engagement. You need an existing audience, a distribution channel, or a validated sales motion.
Ready to build: we do not take on ideas that are still at the validation stage. If you have validated the idea and are ready to build, that is where we start.
Clear revenue model: the product needs a path to revenue that both parties understand before the engagement starts.
## How to get started
The first step is an application or a discovery call.
For studio engagements, design, engineering, and GTM on an owned product, apply at revuitysys.com/studio.
For Collab, our quarterly equity partnership program for founders with an existing audience who want to ship a product together, apply at revuitysys.com/collab.
For a 30-minute discovery call before committing to either path, book at revuitysys.com/booking.