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Podcast Production Service
You run the mics. We deploy the studio.
Produce shows for businesses on retainer. Website, production software, business plan, and client acquisition included.
Executive Summary
Companies want branded podcasts. Executives want thought-leadership shows. Almost none of them want to produce it themselves. That's the business: you produce shows for businesses on monthly retainers. You bring the production skill. We forward-deploy the operating system — a client-facing website with a show portfolio, software that runs your episode pipelines and retainer billing, a business plan built on B2B retainer economics, and an acquisition strategy for landing your first business clients. No sponsorship chasing. No audience-growth lottery. Revenue from client one.
What's Included
A complete podcast production business, deployed into your hands. Website, software, plan, and playbook — built to win and keep retainer clients.
Built Website
A production-service website built to sell to businesses: portfolio-first, retainer-ready, and structured to convert companies into discovery calls.
- Show portfolio with audio samples and client results
- Service packages and retainer tiers page
- Discovery call booking and inquiry flow
- Positioning page: why branded podcasts work for B2B
- SEO-optimized structure targeting 'branded podcast production' searches
Business Operating Software
The software that runs a multi-client production operation — every show, every episode, every invoice, in one system.
- Episode pipeline management across every client show
- Client show workflows: booking, recording, editing, publishing
- Client review and approval portal for episode sign-off
- Retainer billing with automated monthly invoicing
- Production status dashboard so nothing slips a release date
Business Plan
A business plan built on retainer economics — recurring revenue from client contracts, not speculative sponsorship math.
- Revenue model: monthly production retainers by service tier
- Pricing framework: per-episode, per-show, and full-service retainers
- Capacity model: how many shows one operator can run profitably
- Cost structure: tools, editing, and contractor economics
- Growth path from first retainer to a multi-show production roster
Client Acquisition Strategy
A go-to-market playbook for landing business clients who pay monthly — not listeners who pay nothing.
- Target profiles: B2B companies, executives, and agencies that buy production
- Outreach templates for marketing leaders and founders
- Agency subcontracting strategy: become the audio arm for content agencies
- Pilot-episode offer structure that converts prospects to retainers
- First 90 days: week-by-week plan to sign your first three retainer clients
Operations Playbook
A repeatable production system that lets one operator run multiple client shows without dropped episodes or burnout.
- Client onboarding: show format, voice, and publishing cadence setup
- Episode workflow: prep, recording, edit, review, publish
- Guest coordination and recording logistics templates
- Revision and approval protocols that protect your margins
- Monthly client reporting structure that proves retainer value
The Problem
Skilled audio producers are stuck trading hours for one-off gigs while companies desperate for podcast production can't find reliable partners. The gap isn't talent — it's systems.
Talented producers freelance gig-to-gig with no recurring revenue, restarting the client hunt every month
Managing multiple client shows in spreadsheets and email threads means missed deadlines and dropped episodes
Without a review and approval workflow, client feedback arrives late, scattered, and unbillable
Invoicing by hand, chasing payments, and renegotiating scope every month kills margin and momentum
Producers with no business website or portfolio lose deals to agencies with worse audio and better packaging
Companies that want branded shows can't evaluate freelancers — they buy from operators who look like a business
The Solution
A podcast production business, systemized. You produce the shows. The operating system runs the pipelines, the approvals, and the billing — so you can carry multiple retainer clients without the operation cracking.
Episode pipeline software tracks every show and episode from prep to published
Client review and approval portal replaces email-thread feedback with structured sign-off
Retainer billing automates monthly invoicing — no chasing, no scope drift
Client show workflows standardize onboarding so every new show launches the same clean way
Portfolio-first website positions you as a production company, not a freelancer
Retainer pricing framework anchors deals in monthly contracts, not hourly rates
Agency subcontracting channel adds a second client pipeline beyond direct outreach
Operations playbook lets one operator run a multi-show roster without missed release dates
The Market
B2B content marketing budgets keep shifting to audio. Branded podcasts have become a standard channel for thought leadership, and most companies outsource production entirely — they want the show, not the workload. That's a retainer market, and it buys from operators with systems.
Market Size
B2B Branded Podcast Production
Target Customers
B2B companies launching a branded show as a content marketing channel
Executives and founders who want a thought-leadership podcast produced end-to-end
Marketing agencies subcontracting audio production for their clients
Professional services firms — law, finance, consulting — building authority through interview shows
Associations and membership organizations producing member-facing audio content
Companies with a stalled internal podcast that needs a professional operator to rescue it
Why This Business Exists
The 'grow your own show and monetize' path fails for almost everyone. Producing shows for businesses on retainer works from month one — but only for operators with the systems to run it like a company. That's the gap this package closes.
Companies pay monthly retainers for production because a branded show is a marketing line item, not a hobby — the budget already exists
One skilled operator with pipeline software can run multiple client shows — capacity that used to require a production team
Retainer revenue compounds: every client signed is recurring income, unlike sponsorships that reset to zero each episode
Agencies actively subcontract audio production — a second acquisition channel most freelance producers never touch
The producers winning this market aren't the best editors — they're the ones with client portals, approval workflows, and clean billing
Why Buy This Package
You already know how to make a show sound great. What you're missing is the business around it — the website, the software, the pricing, the pipeline of clients. That's exactly what we deploy.
Revenue from client one: retainer contracts pay immediately, no audience required
Software built for multi-client production: pipelines, approvals, and billing in one system
Retainer pricing framework means you quote with confidence instead of guessing hourly rates
Client approval portal cuts revision chaos and protects your margins
Portfolio website makes you look like a production company from day one
Acquisition playbook targets buyers with budgets: companies, executives, and agencies
Capacity model shows exactly how many shows you can run — and when to raise prices
Full business ownership: your clients, your contracts, your brand, your IP
How to Get Started
From inquiry to first retainer client in four steps.
Inquiry & Fit Call
Tell us about your production background and target market. We confirm the retainer model fits and walk you through every deliverable.
Onboarding & Handoff
We deliver the website, operating software, business plan, acquisition strategy, and operations playbook. Full walkthrough included.
Setup & Launch
We deploy your website, configure your episode pipelines and billing, and load your outreach templates. You're live and ready to sell.
Sign & Produce
Execute the 90-day acquisition plan to land your first retainer clients. Run their shows through the pipeline. Stack retainers as capacity grows.
Ready to Get Started?
Tell us about yourself and we'll walk you through the package, pricing, and timeline.